Timeless Swedish Tailoring Since 1925

Timeless Swedish Tailoring Since 1925

Premium shirts and suits crafted for the modern man with a century of expertise.

Our Story

SIR redefines modern athletic elegance by blending heritage collegiate aesthetics with contemporary high-fashion functionality. From our signature Ash Clay Tennis Sweaters to meticulously crafted travel accessories and swimwear, we curate a wardrobe for the discerning individual who values timeless style both on and off the court. Our mission is to provide sophisticated essentials that embody a life of leisure, movement, and refined taste.

Explore the SIR Collection

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Neo Belt Navy Coat

$185.00

$64.75

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Spectre Green Double-Breasted Coat

$195.00

$68.25

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Neo Belt Black Coat

$185.00

$64.75

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Neo Belt Green Coat

$350.00

$122.50

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Ralph Navy Double-Breasted Club Jacket

$230.00

$80.50

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Spectre Black Double-Breasted Coat

$195.00

$68.25

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Eliot Navy Jacket

$190.00

$66.50

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Eliot Black Jacket

$190.00

$66.50

Redefine Your Wardrobe with SIR Style

Experience the intersection of luxury craftsmanship and modern silhouettes designed for your everyday life.

Shop The Collection